Nelly has signed on to become the first spokesmodel for Diddy’s Sean John underwear line. The St. Louis rapper will be featured in advertisements wearing the Sean John underwear.
The St. Lunatic will be featured in various advertisements wearing the Sean John undergarments from a house overlooking Los Angeles, California. The decision to hire the rapper was based on Diddy’s confidence in his image. “To me, Nelly is the quintessential definition of the Sean John man,” he said, continuing “He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to.”